IDEA:
To kick off IKEA’s Bedroom Event, we gave an iconic 90’s dance hit a Swedish IKEA twist with lyrics that asked people to turn off their phones, block out distractions, and create the perfect space to go to bed.

RECOGNITION:
Marketing Awards - Radio - Merit
Applied Arts - Craft Cinematography
Applied Arts - Craft Copywriting Broadcast
Applied Arts - Craft Music
Applied Arts - Online Video 60+

PRESS:
StrategyOnline, The Message, Little Black Book

TEAM:
Creative Director: Christina Yu, Aaron Starkman
Art Director: Nick Noh
Copywriter: Jordan Darnbrough
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer: Anna Tricinci
Production Company: Revolver Films
Director: Scott Cudmore
Editor: Mark Paiva, Saints Editorial
Assistant Editor: Giuseppe Piccolo, Saints Editorial
Director of Photography: Pablo Berron
On-Line: Kaelem Cahill, The Vanity
Grading: Wade Odlum, Alter Ego
Audio: Ted Rosnick, Vapor Music
Account Services: Sarah Riedlinger, Megan Christopher