IDEA:
Shohei Ohtani, the greatest player in baseball history, broke a Coors Light ad with a foul ball. Instead of fixing it, we turned the embarrassing flaw into an unofficial sports sponsorship.

RECOGNITION:
Cannes Lions - Display- Gold
Cannes Lions - Guerilla Marketing - Gold
Cannes Lions - Promotional Items - Silver
Cannes Lions - Brand Experience - Silver
Cannes Lions - Fan Engagement - Bronze
Cannes Lions - Innovative Use of Influencers - Bronze
Cannes Lions - Design for Promotional Items - Shortlist
Cannes Lions - Media - Shortlist
Cannes Lions - Small-Scale Media - Shortlist
Cannes Lions - Use of Events & stunts - Shortlist
Clio Awards - OOH - Grand Clio
Clio Awards - Direct - Gold
Clio Awards - OOH - Gold
Clio Awards - Integrated - Gold
Clio Awards - Social Media - Silver
Clio Awards - Experience/Activation - Silver
Clio Awards - Experience/Activation - Bronze
One Show - OOH - Best Of Discipline
One Show - OOH - Gold
One Show - Print & Promotional - Gold
One Show - Social Media - Gold
One Show - Social Media - Silver
One Show - Social Media - Bronze
One Show - Direct Marketing - Silver
One Show - Experiential & Immersive - Bronze
One Show - Public Relations - Bronze
One Show - Design - Merit
One Show - Cultural Driver - Merit
D&AD - Press & Outdoor - Yellow
D&AD - Media - Yellow
D&AD - Media - Graphite
D&AD - Digital & Social - Graphite
D&AD - Digital & Social - Wood
D&AD - PR - Graphite
D&AD - PR - Shortlist
D&AD - Experiential - Shortlist
D&AD - Direct - Shortlist
London International Awards - Ambient & Activation - Grand LIA
London International Awards - Non-Traditional - Grand LIA
London International Awards - Non-Traditional - Gold
London International Awards - Ambient & Activation - Gold
London International Awards - Direct - Gold
London International Awards -Use of Social Media & Influencers - Gold
Andy Awards - Bravery - Gold
Andy Awards - Idea - Gold
ADC - Direct - Gold
ADC - Innovation - Gold
ADC - Out of home - Silver
ADC - Promotional Materials - Silver
ADC - Packaging Design - Bronze
Webbys - Real Time Response - Winner
Webbys - Launch/Drop - Nominee
Comm Arts - Best In Show
Comm Arts - Integrated Campaign
Drum Awards - Advertising - Gold
Drum Awards - Social Media - Bronze
Strategy AOY - Campaign Of The Year
ADCC - Creative Effectiveness - Gold
ADCC - Direct - Gold
ADCC - Integrated - Gold
ADCC - Billboard, Single - Gold
ADCC - OOH - Gold
ADCC - PR - Gold
ADCC - Stunt/Event - Gold
ADCC - Direct - Silver
ADCC - Experiential - Silver
ADCC - Promo - Silver
ADCC - OOH, Campaign - Silver
Marketing Awards - Direct - Gold
Marketing Awards - OOH - Gold
Marketing Awards - PR - Gold
Marketing Awards - Promo - Gold
Marketing Awards - Integrated - Silver
Marketing Awards - OOH - Silver
Strategy Awards - Social Strategy - Gold
Shopper Innovation Awards - PR - Bronze
Applied Arts Advertising - Ideation - Winner
Applied Arts Advertising - OOH - Winner
Applied Arts Advertising - Social - Winner
Applied Arts Advertising - Activation - Winner
Applied Arts Advertising - PR/Influencer - Winner
Applied Arts Advertising - P.O.P - Winner
Applied Arts Design - Promotional - Winner
AdAge - Creativity Top 5

TEAM:
ACD/Art Director: Nick Noh
ACD/ Writer: Jordan Darnbrough
CD: Yusong Zhang
ECD: Xavier Blais
CCO: Aaron Starkman, Daniel Lobaton, Mike Dubrick