IDEA:
Food advertising is hard to trust. Behind the scenes, everything is altered, manipulated and faked. Glue is used instead of milk, ice cream is made from mashed potatoes, and grill marks are painted on burgers with shoe polish. So Heinz held an experiment with the people behind all the food fakery to prove that there’s one food that’s never faked–Heinz Ketchup.

RECOGNITION:
Communication Arts - Digital Advertising - Winner
ADCC - Online Film - Bronze
Applied Arts Awards - Video - Winner

TEAM:
CCO: Mike Dubrick, Aaron Starkman, Daniel Lobaton
ECD: Xavier Blais
Creative Directors: Zach Bautista, Geoff Baillie
ACD: Nick Noh, Jordan Darnbrough
Art Director: Scott Johnson
Producer: Alex Butt
CSO: Sean McDonald
Head of Strategy: Julian Morgan
Senior Strategist: Emma Bayfield
Production Co.: Asymmetric
Executive Producer: Evan Landry, Nick Burry
Line Producer: Jason Aita
Director: Toby Dye
Cinematographer: Rico Moran
Editing House: Saints Editorial
Executive Producer (Editorial): Emily McKay
Editor: Stephen Sora, Mark Paiva
Colour / Online: Darling VFX
Colorist: Patrick Samaniego
VFX Artist: Steve McGregor