IDEA:
For IKEA’s holiday campaign, we didn’t show a family unwrapping brand new furniture. Instead, we encouraged Canadians to give a gift that brings joy to the world. One that helps lessen the waste harming the planet. It’s as simple as reimagining the beautiful possibilities already in our very own home.

PRESS:
Adweek, Huffington Post, Little Black Book, Strategy, The Drum, Shots, Best Ads on TV, The Message, Popisms, Muse by Clio, Le Book.

RECOGNITION:
Communication Arts - Television Commercial - Shortlist

TEAM:
Creative Director: Aaron Starkman, Ian Grais, Chris Staples
Copywriter: Jordan Darnbrough
Art Director: Nick Noh
Strategist: Sean McDonald, Stacy Ross
Producer: Shelby Spigelman
Production Company: Frank Content
Director: Rodrigo Garcia Saiz
Editor: Griff Henderson, Saints Editorial
Assistant Editor: Paula Hicks, Saints Editorial
Director of Photography: Chris Mably
On-Line: Naveen Srivastava, The Vanity
Grading: Wade Odlum, Alter Ego
Casting Director: Shasta Lutz, Jigsaw Casting
Audio Director: Ted Rosnick, Vapor RMW
Account Services: Sarah Riedlinger, Becky Rudson