KRAFT PEANUT BUTTER
Stick Together For Small Business

IDEA:
Kraft Peanut Butter had bought media space across the country for an upcoming campaign. But then the pandemic hit and sales skyrocketed. They were doing so well they didn’t even need to advertise. So we suggested that they don’t. Instead, we launched Stick Together for Small Business and used the existing media to promote brands that weren't theirs - the over 1,000,000 Canadian small businesses that were fighting to stay afloat during the pandemic. Kraft’s gesture provided them with the resources and reach of a big brand to let consumers know they were still open for pickup and delivery.