IDEA:
Kraft Peanut Butter had bought media space across the country for an upcoming campaign. But then the pandemic hit and sales skyrocketed. They were doing so well they didn’t even need to advertise. So we suggested that they don’t. Instead, we launched Stick Together for Small Business and used the existing media to promote brands that weren't theirs - the over 1,000,000 Canadian small businesses that were fighting to stay afloat during the pandemic. Kraft’s gesture provided them with the resources and reach of a big brand to let consumers know they were still open for pickup and delivery.

RECOGNITION:
The One Show - PR - Merit
Applied Arts - Corporate Responsibility Campaign
Shopper Innovation Awards - CSR - Bronze
Canadian Marketing Awards - Brand Building - Gold
AdAge’s 2021 Creative Agency of the Year Case

PRESS:
National Post, Creativity Top 5, The Toronto Sun, Adage, Adweek, National Post, The Vancouver Sun, Think with Google, The Sun, Muse by Clio, The Province, Calgary Herald, The Sudbury Star, Canoe, London Press.

TEAM:
CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Nick Noh
Copywriter: Jordan Darnbrough
Strategists: Sean McDonald, Hannah Newport
Producers: Anna Tricinci, Todd Harrison
Production Coordinator: Spencer Houghton
Editor (In house): Tyler Erdelac
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin