IDEA:
We asked McDonald’s if we could launch our own Big Mac, a single, dinner-plate-sized Kraft macaroni noodle. As expected, their lawyers asked us to cease and desist. Immediately. But not before we won the day on Twitter. Mission mostly accomplished.

RECOGNITION:
Marketing Awards - Online Display Single - Silver
Applied Arts - Craft Ideation

TEAM:
Managing Partner, CCO: Aaron Starkman
Managing Partner, ECD: Mike Dubrick
Partner, Head of Art, Creative Director: Joel Holtby
Creative Director: Allan Topol, Loretta Lau
Art Director: Nick Noh
Copywriter: Jordan Darnbrough
Strategist: Sean McDonald, Hannah Newport