WESTJET - UNCERTAIN FUTURE WITH GERRY DEE
IDEA:
After a certain Canadian airline announced its takeover of the Aeroplan rewards program, many cardholders like Gerry Dee were left to wonder what would happen to their hard-earned miles. WestJet and RBC wanted to use this as an opportunity to encourage Canadians to switch to their own, more reliable rewards program. So, we created a web series starring the comedian that showed the extreme measures he had to take to find the truth, which involved real divination experts.
TEAM:
Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt
Art Director: Nick Noh
Copywriter: Jordan Darnbrough
Strategist: Sean McDonald, Hannah Newport
Producer: Adriana Laborde
Production Company: Asymetric
Director: Ally Pankiw
Editor: Jackie Roda, Married to Giants
Editor: Marka Rankovic, Married to Giants
Director of photography: Mat J Barkley
Line Producer: Katy Maravala
Grading: Andrew Exworth, The Vanity
On-Line: Andrew Exworth, The Vanity
Audio Director: Ted Rosnick, Vapor RMW